About US
Kløver
Welcome to Kløver. We are a Danish brand created by Asger Gaard Lauridsen and Emil Beyer Jensen in 2024. We founded Kløver because we are tired of the usual tight-fitting and uncomfortable boxer briefs. At Kløver, we love boxers. They are more comfortable, more stylish, and lighter, which all appeal to us. However, the current market does not meet our needs. The brands that do make boxers lack identity or variety in their selection. Therefore, we decided to take matters into our own hands. At Kløver, we aim to fill the gap we see in the market by making the perfect boxers just for you. We challenge the underwear scene by offering new textiles, better color combinations, and varied patterns so you can find the pair that suits you best.
Future
We also believe there is not enough recognition among boxer shorts. That's why we strive to create an identity around our brand. When you wear your Kløver boxers, you are part of something bigger. We aim to involve musicians, artists, and influencers, making Kløver more than just underwear but a story, a feeling, and an expression. We put everything we have into our boxers and hope you will give them a try.
Name and logo
A four-leaf clover symbolizes luck, and we believe in that. We hope Kløver can become big, and we have put this belief into our name and logo. Additionally, everyone in the Kløver family carries our four-leaf clover logo with them wherever they go, so you can confidently toss away your old lucky charm.
Love,
Asger Gaard Lauridsen
Emil Beyer Jensen
