Kløver
Welcome to Kløver. We are a Danish brand created by Asger Gaard Lauridsen and Emil Beyer Jensen in 2024. We founded Kløver because we are tired of the usual tight-fitting and uncomfortable boxer briefs. At Kløver, we love boxers. They are comfortable, more stylish, and lighter, which all appeal to us. However, the current market does not meet our needs. The brands that do make boxers lack identity or variety in their selection. Therefore, we decided to take matters into our own hands. At Kløver, we aim to fill the gap we see in the market by making the perfect boxers just for you. We challenge the underwear scene by offering new textiles, color combinations, and varied patterns so you can find the pair that suits you best.
Future
We believe there is not enough recognition among boxershorts. That's why we strive to create an identity around our brand. When you wear your Kløver boxers, you are part of something bigger. We aim to involve musicians, artists, and influencers, making Kløver more than just underwear but a story, a feeling, and an expression. We put everything we have into our boxers and hope you will give them a try.
Name and logo
Kløver: Celebrating Uniqueness.
No Clovers are the same. Just like the people who wear Kløver.
At Kløver, it's not about following trends or blending in. We create boxers that dare to be different, because we know that no bodies, styles, or days are alike. Each Kløver boxer is made with diversity in mind – in shape, color, and feel.
Love,
Asger Gaard Lauridsen
Emil Beyer Jensen
